Project Description

I collaborate with Feminutes, a Startup from Berlin developing the UX Strategie.

Main Concept

Feminutes is a Web platform where users can get more information about their hormonal levels during their monthly cycle.

With Feminutes users track more than just their menstrual days, they can get information of what activities are more suitable, which energy leves they can count on, and even which nutrients to consume to perform the best. 

Methodology used

Information was gathered following practices like:

-Marketing Analysis

-User Interviews

-Usability tests (Moderated-remote)

Ux Concept was developed throw:

-Creation of user stories

-Creation of Personas

-User Journey maps

-Site Map

MARKETING ANALYSIS
Hormona App